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Product teams: stop guessing.
Start knowing
what customers need.

Continuous product discovery made efficient and affordable.

The intelligence engine for product discovery.

NeedIQ reveals the unmet needs and success criteria behind customer behavior—so you can decide what to build with evidence, not instinct.

Understand real customer needs, not just opinions.

Map what customers are actually trying to accomplish—functional, emotional, and social goals—so your product decisions start with purpose, not guesswork.

Validate the opportunities that matter most.

Quantify which needs are most important yet least satisfied. Prioritize underserved opportunities and generate concepts, specs, and tasks grounded in measurable demand.

Turn customer voice into structured priorities.

NeedIQ analyzes interviews, surveys, and market chatter through Jobs-to-Be-Done science and AI agents—extracting signals, themes, and causal drivers automatically.

Make discovery continuous, not chaotic.

NeedIQ turns scattered research and feedback into a single intelligence stream—helping teams learn faster, align better, and build smarter.

Unleash the potential of agentic AI customers—trained on real people in your market segment

Run discovery at scale. NeedIQ’s agentic AI customers let your team test hypotheses, refine segments, and surface unmet needs continuously—without waiting for scheduling or budgets.

Ready for a test drive?

NeedIQ is currently in development.  Register below for our Pilot program—we'll notify you when you'll be able to try it and apply it to your business.

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