Current Pilot Projects
Impact
“The NeedIQ system didn’t just rank our potential beachhead markets—it gave us a rigorous, transparent way to challenge our assumptions and understand the tradeoffs. Its depth and structure make it incredibly valuable not just for founders and product teams, but for serious decision-making by analysts and investors.”
–Susanna Gresswell, GameView
Objective
Identifying the best markets for 4D reconstruction technology for videographers.
Game View® turns real footage of real places into 3D spaces people can explore, play, and step inside. Not a render. Not a cartoon. The actual world, made interactive. Powered by Spark.
Constraints
Limited historical market data; multiple potential verticals; emerging technology requiring market validation.
Approach
Compare candidate markets, interview target customers, identify unmet needs, measure opportunity potential, and prioritize segments for further investment.
Current Findings
Initial research suggests substantial differences in customer priorities, buying criteria, and adoption barriers across candidate markets, reinforcing the importance of market selection before scaling product development.